'Shannon O'Meara is a multi-media journalist with 15 years' experience. She started her career as a newspaper reporter at News Corp in the UK and then moved into digital and video at News Corp in New York. Since returning to Sydney in 2014, Shannon has held the positions of Online Editor at InStyle Magazine, Head of Editorial Strategy at Mamamia and is now Head of Digital Content at Medium Rare, which publishes Qantas, Jones, Coles and AICD magazines. In 2017, she produced and co-hosted a podcast for Kinderling Kids Radio called Bodyshock.
How would you describe your creative process?
'For me, the creative process usually starts in a completely random and higgledy-piggledy mess of an idea. Next the jigsaw puzzle of some rationale and structure kicks in and it starts to take shape. Then you keep editing and smoothing out the bumps until you have something you can live with without cringing too much.'
For more about Shannon, visit www.shannonomeara.contently.com