LUCINDA HOLDFORTH
Lucinda is a speechwriter, speechwriting coach, and author.
Her leadership communications experience is immense and broad ranging, and her client list includes board directors and senior executives across many fields, including aviation, manufacturing, retail, government, telecommunications and information technology, finance and banking. Lucinda also offers a unique one-day speechwriting and persuasion workshop for communications practitioners. The acclaimed workshop has been delivered to leading organisations such as the Australian Embassy in Beijing, Westpac Bank, and law firm Corrs Chambers Westgarth. Lucinda's new book about the art of speechwriting, Leading Lines: How to make speeches that seize the moment, advance your cause, and lead the way is out now. Lucinda is the author of two previous non-fiction works: True Pleasures: A Memoir of Women in Paris (2004) and Why Manners Matter: The Case for Civilised Behaviour in a Barbarous World (2007). How would you describe your creative process? 'I do a great deal of reading and thinking before I write: it’s as if I need to incorporate the project into my mind and body, sometimes over a lengthy period, even years, before I begin. If it’s a sound idea, the first draft tends to emerge in an excited flurry. The challenge then becomes one of translating this delightful personal discovery into an experience that is relevant to other people. That’s all about hard, impersonal and tenacious work; structuring, reshaping, refining, rewording.' Lucinda presents: |