WRITE THE SPEECH THAT MATTERS crafting a superb speech with lucinda holdforth
If you want to lift your profile and make a difference, it’s not enough to have something to say: you must know how to say it.
This one-day workshop with leading speechwriter Lucinda Holdforth explores and explains how to craft the right speech for any occasion. It starts with understanding the basics: why a speech differs from any other form of communication, and a grasp of the three tools of persuasion dating back to classical Greece and Rome (hint: it’s all about logical argument, emotional impact, and speaker credibility).
With the aid of vivid case studies, participants then step through the drafting process: learning how to identify the ‘job’ of their speech, selecting and deploying the most persuasive tactics, and crafting the words that will make their speech true, credible, fresh and persuasive.
Suitable for: Anyone who wants to improve their public speaking skills; writers of any kind wishing to improve their persuasive power.
Location: Crows Nest, Sydney NSW
Bring: A speech-making scenario you can work with on the day – whether it’s to promote a book, present at a conference, or argue your case in the office or in the public square.
About Lucinda Holdforth Dr Lucinda Holdforth is one of Australia's leading speechwriters, with 25 years’ experience working with politicians, business leaders and government officials. She is the author of the newly released Leading Lines: How to make speeches that seize the moment, advance the cause and lead the way. She provides coaching workshops on speechwriting for corporate and government teams. She wrote her doctoral thesis on rhetoric, and teaches rhetoric and communications at the University of Sydney. She is also the author of True Pleasures: A Memoir of Women in Paris, and Why Manners Matter: The Case for Civilised Behaviour in a Barbarous World. www.lucindaholdforth.com
Saturday 1 June 2019 10am - 4pm Cost*: $295.50
*Note: If you book for both workshops on this weekend you receive a $50 total discount. See promo code on bookings page.